Logo
Search
Login
Sign Up
Logo
Oliver Buchannon
The Operator's Edge

Weekly insights from the front lines of building, scaling, and investing in real businesses

Why most service businesses cap at three million

Jun 13, 2026

•

2 min read

Why most service businesses cap at three million

(and what fixes it)

The Operator's Edge
The Operator's Edge
Today's partners are tomorrow's competition

May 26, 2026

•

2 min read

Today's partners are tomorrow's competition

The framework I wish I'd had before I gave away my system to two future competitors.

The Operator's Edge
The Operator's Edge
Your ROAS problem isn't a marketing problem

May 16, 2026

•

3 min read

Your ROAS problem isn't a marketing problem

It's an operations problem showing up in marketing dashboards.

The Operator's Edge
The Operator's Edge
ServiceTitan captured 1% of the market, then dropped

May 9, 2026

•

2 min read

ServiceTitan captured 1% of the market, then dropped

SaaS is ending. Here's what's replacing it.

The Operator's Edge
The Operator's Edge
Stop measuring all leads the same way

May 2, 2026

•

2 min read

Stop measuring all leads the same way

Two types of leads. Two different timelines. One measurement kills both.

The Operator's Edge
The Operator's Edge
96% of home service companies never cross $1M

Apr 25, 2026

•

2 min read

96% of home service companies never cross $1M

Private equity knows something most contractors don't.

The Operator's Edge
The Operator's Edge
If you can go remote, you can automate

Apr 18, 2026

•

3 min read

If you can go remote, you can automate

The four-step framework we used to scale Home Alliance without adding overhead.

The Operator's Edge
The Operator's Edge
Why most contractors hit a ceiling at $5M

Apr 11, 2026

•

5 min read

Why most contractors hit a ceiling at $5M

It's not talent. It's not marketing. It's infrastructure you can't afford.

The Operator's Edge
The Operator's Edge
Most acquisitions fail after year two. Here's why.

Apr 4, 2026

•

9 min read

Most acquisitions fail after year two. Here's why.

The M&A playbook we're using to take Home Alliance from $100M to $1B+.

The Operator's Edge
The Operator's Edge
Most operators think harder. Strategic operators think differently.

Mar 29, 2026

•

5 min read

Most operators think harder. Strategic operators think differently.

Here's the 6-step framework I use daily to see patterns before they become obvious.

The Operator's Edge
The Operator's Edge
Most contractors overpay for phones by 10x

Mar 21, 2026

•

5 min read

Most contractors overpay for phones by 10x

Here's why, and what we built to fix it.

The Operator's Edge
The Operator's Edge
We don't hire technicians. We graduate partners.

Mar 14, 2026

•

4 min read

We don't hire technicians. We graduate partners.

From 50 to 1,000+ in four years. Here's the system we built when hiring stopped working.

The Operator's Edge
The Operator's Edge
The old playbook is dead

Mar 7, 2026

•

3 min read

The old playbook is dead

Scaling doesn't mean hiring anymore.

The Operator's Edge
The Operator's Edge
Customers go where it's cheaper

Mar 1, 2026

•

3 min read

Customers go where it's cheaper

In 2012, I learned the hardest lesson about loyalty.

The Operator's Edge
The Operator's Edge
$800 and nothing else

Feb 21, 2026

•

6 min read

$800 and nothing else

The real story starts here.

The Operator's Edge
The Operator's Edge

The Operator's Edge

Weekly insights from the front lines of building, scaling, and investing in real businesses

© 2026 The Operator's Edge.
beehiivPowered by beehiiv